In the role of Content Editor at Schutz, I developed an editorial plan involving content and media for Get Inside - the brand's content portal, which in the period of one year went from 6 thousand weekly visits to 50 thousand. The frequency of visits in the e-commerce of the brand of those who accessed Get Inside became 3 times better, and the conversion rate 20% higher.

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I also developed communication and marketing strategies focusing on Schutz's e-commerce (the brand's biggest store) and social media (its main communication channel), such as the coverage of Schutz Trip Paris with influencers, the 20th anniversary campaign of the iconic Schutz 240 BOOTS, creation of landing pages exploring fashion stories that brought together content and purchase in a creative way (such as the Schutz Moodboard and Festival Shop), among other initiatives, leading the planning, fashion production and creative direction of the projects.