With the challenge of activating the partnership between Kibon and Mondelez (Kibon Blast line), without losing the essence of each brand, our strategy was to transform ice cream into a true proof of affection. We created the Delivery of Happiness: the opportunity to send happiness in the form of ice cream to those you love. With a store focused on brand experience created at a strategic shopping mall in Sao Paulo, the public chose their favorite flavor of Blast, wrote a

special message and sent it for free to who wanted,

in a personalized delivery.