With the challenge of launching the first communication campaign of Loungerie, in their 10th year anniversary, it was created an engaging series for social media with four women who are not afraid to be who they are. In “Prazer, Loungerie”, we invited actress Letícia Spiller, singer Preta Gil, surfer Maya Gabeira and actress and activist Bruna Linzmeyer, to strip off filters and share their intimacy and experiences, in order to generate empathy, identification and inspiration for all women.

 

In addition to developing all the strategic planning, leading the different teams involved and structuring the digital content plan, I also worked on the photo and video shooting within the creative direction.