With the aim of highlighting the supremacy of the world's number 1 ketchup and strengthening Heinz's collaboration pillar, we started a study of trends to translate the brand's lifestyle through fashion. Thus, we brought together Heinz and Approve, a Brazilian brand of super authentic streetwear clothing, to develop an exclusive capsule collection driven by the fashion trend of the monochromatic look. After all, only the most beloved ketchup could have a Pantone of its own: Red Heinz!