Santa Lolla is a renowned brand of shoes and accessories, with with nearly 20 years in the market, and a mission to anticipate trends for all styles of women.

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The brand's growth in retail (with over 240 franchises) has allowed it to reach a wide audience seeking fashion information with more affordable prices.

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To remain relevant in the fashion scene and captivate an audience eager for novelties, we designed an unusual partnership that activated the brand's playful side, resulting in a delightful and indulgent collab, in which I worked as Creative and Strategic Director.

We anticipated the boom of the Dopamine trend - a neurotransmitter associated with pleasure and increased motivation, which in fashion can be translated into pieces with humor and vibrant colors.

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Thus, the capsule collection drew inspiration from the portfolio of our partner, Fini, the most beloved candy brand in Brazil, bringing the power of colors and the joy of Fini sweets to Santa Lolla's accessories.

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With a digital launch that materialized a fantastic Santa Lolla and Fini factory, we created a true fashion entertainment experience, generating a strong desire for sweets, shoes, and bags!