The Core Concept is a Hunter’s Original seasonless collection of waterproof icons designed to pioneer, protect and play. Its innovative launch was marked by a contagious campaign that inspired us to embrace the rain, named #RainStartsPlay, which included advertising OOH, digital and press strategies, besides the creation of a pop up shop on London’s Picadilly Circus station.

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In order to spread this international campaign and its collection, I’ve worked on their London's PR team with press events, pitching projects with stylists, influencers and many editorial medias, but also supporting social media initiatives, including the development of Hunter's Pinterest Shop, one of the first in the UK.