The "Because. Schutz” campaign marked a new chapter in the brand's history. Photographed on the streets of New York in an urban and not obvious mood, with a spontaneous and fun attitude. Starring the top model Adriana Lima, who represents all the "Schutz lovers”, who are inspired to use fashion to their advantage and the way they like it - without rules or following standards.

 

It was Schutz's first global launch, which united Brazil and the United States with the same communication and products. An extremely assertive planning was necessary, in which I worked with the teams from New York and São Paulo to align all the key points of the launch, including digital content strategy with landing page, social networks, CRM and

e-commerce strategies in both countries, also covering the launch of the new store in

Soho, NY.